This is a new ad series on the NYC subway. It aims to remind kids of how awkward they look and feel by giving the official OK to wear glasses at school. This, of course, makes it instantly NOT OK.
The caption reads: See how cool things look. Don't miss out--wear your glasses to school each and every day. COOL HAS A NEW LOOK
This is reminiscent of the posters in my high school: Share a book / Share a ride / Share the feelings deep inside / But never share a hat or comb / Or lice could make your head their home. Just reading that made us all want to go out and get lice because, well, anti-authority.