Sunday, April 8, 2007

Great moments in targeted advertising

The article:

Alcan spill turns Saguenay River red
Company says the substance will not
endanger the environment

The Canadian Press

Environment experts in Quebec on Saturday were monitoring a spill that turned several kilometres of the Saguenay River red.

An unknown quantity of red aluminum production residue spilled into the river on Friday after a pipe ruptured at an Alcan plant in Jonquiere, north of Quebec City.

There is no danger to people and likely not to aquatic life either, said company spokeswoman Renée Larouche.

"We want to first reassure the population that despite the way the river looks, there is no danger to the population," she said.
. . .

The accompanying ad:

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