This post should be a consumer alert to all concerned clothing wearers. Target's "More Room in Gut" campaign is clearly defunct.
Over the years, I have enjoyed many a piece of fine, cheap clothing from Target. Their shirts have always been ample, and their pants are designed to grow as I grow. But last week, I purchased what appeared to be a nice shirt at Target. It's a nice light green and white gingham number. I bought the XXL just to make sure I'd have, again, plenty of room to grow.
I got home, put the shirt on, and...no. The thing was so tight I could barely button it. I didn't want to risk it, because I'm aware of the damage a forcibly expelled button can do to drywall and plaster. True, I could use the shirt as a crimefighting tool ("FREEZE! Or I'll exhale!"), but I am not that community minded.
But how could this be? This is an XXL shirt. I may be grotesquely obese, but I've never not fit into a huge shirt before. I brought out the tape measure. I am currently holding a Gap shirt, XL, that fits great. Lots of room. It's got a 51" gut pitch - the distance from button hole to button. (Just as airlines measure seat pitch, so do I measure gut pitch.) I then took out this Target XXL shirt. Only 47" gut pitch! One size larger, and a full 4" less gut pitch! This is either mislabeled, or the shirts are being marketed to an increasingly slim, fit America. Since I can't visualize the latter without laughing, I'm going with the former.
In summary, beware of Target shirts purporting to be large enough. Keep the gut pitch in mind, and remember that if the Gap is like JetBlue, then Target is more like Delta.