A while ago, they introduced a curveball (sports metaphor) into the rotation. A voluptuous "sports babe" named Jillian started to grace my NutriSystem ads. With her gravelly voice and plastic-looking face, she was sure to appeal to the "sports fan" demo.
Then I realized something tricky that NutriSystem was doing. Depending on the sports celebrity, they would change the URL on the bottom of the screen to a) relate to the diet pitcher, and b) track which ads were working. It wasn't as blatant as www.crazyfox2943.com, but it became noticeable. For instance, Jillian Sports's URl was nutrisystem.com/pretty, perhaps a dog whistle to "sports fans" or possibly an ironic statement about the actress's looks.
Keeping this in mind, I ran a little test. When you go to nutrisystem.com, do different URLs take you to different places? Easy enough to test. I went to nutrisystem.com. Got a picture of Jillian in a bikini.
I went to nutrisystem.com/pretty. Same picture of Jillian in a bikini.
Hmmm. So they want me to believe that she is pretty. Let's try a test.
nutrisystem.com/ugly. Same picture of her.
nutrisystem.com/ILoveHitler. Same picture of her. It's very clearly implied by the NutriSystem ad that Jillian Sports loves Hitler.
"But," you may say, "maybe she's the type who loves everybody." That is obviously false, but here's one more test.
nutrisystem.com/IHateAmerica. Yup. This link goes directly to Jillian, who we have just proven HATES AMERICA.
Way to go, NutriSystem. You've hired a spokesbabe who loves Hitler and hates America.