But anyway, I was on the subway yesterday, minding my own business, when a new ad caught my eye.
GET CHECKED. IT'S JUST WHAT YOU DO.
50 or older? It's time for a colonoscopy - NOW! (blah blah blah) Be a hero for yourself and your family.
Picture: Subway hero Wesley Autrey with daughters.
Now, I know that some people are more attached to their 15 minutes of fame than others, but why would a subway hero make me get myself checked? "We've tried everything to get these people to have their asses checked. Maybe they'll listen to a subway hero."
It might've worked better with an alternate headline. Maybe... "Subway Hero says: Catch cancer NOW, before it gets into YOUR tunnel!"