15 Minutes, The Hard Way

A few months ago, a gentleman became a hero by rescuing a rider who had fallen onto the tracks at a subway stop. The savior has had quite a bit of attention since then, not that it's undeserved.
But anyway, I was on the subway yesterday, minding my own business, when a new ad caught my eye.

GET CHECKED. IT'S JUST WHAT YOU DO.

50 or older? It's time for a colonoscopy - NOW! (blah blah blah) Be a hero for yourself and your family.

Picture: Subway hero Wesley Autrey with daughters.

Now, I know that some people are more attached to their 15 minutes of fame than others, but why would a subway hero make me get myself checked? "We've tried everything to get these people to have their asses checked. Maybe they'll listen to a subway hero."

It might've worked better with an alternate headline. Maybe... "Subway Hero says: Catch cancer NOW, before it gets into YOUR tunnel!"